Okay, so we all know the economy is tanking at the moment. No news there. But have you thought about how you can use this to your advantage? All it takes is a little negotiating savvy and an eye for spotting opportunities. Check it out:
I recently read a business negotiation article by Eileen Alt Powell in the Home News Tribune that gives some very interesting statistics regarding the rise of bartering for goods and services in lieu of cash payments. This includes consumers looking to trade items or services with other consumers, as well as businesses that might be looking to trade services or work off excess inventory in return for new customers.
Jim Buckmaster, CEO of the online classified ad and forum giant, Craigslist, estimated there were more than 140,000 barter posts this past May, more than double the number from a year ago. Tom McDowell, executive director of the National Association of Trade Exchanges, also cites a down economy as the catalyst for the rising number of barter deals between businesses.
Another article found in Money magazine (Bob Tedeschi, August, 2008) flatly states if there’s any silver lining to our sluggish economy it’s that the consumer is back in charge with a lot more power to name his or her price. Here are a few examples the article cited:
- Mortgage Brokers: Volume remains low for those brokers that are still in business. When buying your next house, use that leverage to cut commissions.
- Health Clubs: Besides a downturn in business due to the aging of the Baby Boomers, the economy is keeping new signups to a minimum. It’s a good time to negotiate reduced rates on initiation and monthly fees.
- Cell Phone Service: If your contract has lapsed or is about to lapse, call your company’s retention department and tell them “the other guy” is offering some pretty attractive plans. What are they willing to do to keep you as a customer?
- Cable/Telephone/Internet Services: Like cellular phone service, play one company against the other. Mention competitors’ rates and tell them you’re considering switching to save some money.
- Electronics/Clothing/”Stuff”: Retail sales have been sluggish all year and as a result, consumers are often able to get significant additional discounts on big-ticket items. Use a comparison-shopping site to find the lowest price, bring it to the store, and find the person (usually a supervisor) that has the authority to “okay” a lower offer.
Two important things to know before you head out on the bartering trail:
First, like the proverbial “party poopers” they are, Uncle Sam’s eyes and ears at the IRS say some barter transactions are taxable. According to them, “The fair market value of goods and services exchanged must be included in the income of both parties.” That figure then gets entered on Form 1040’s Schedule C, which is titled Profit or Loss From Business. So, it would be in your best interest to consult a tax expert before proceeding in a barter deal. ‘Nuff said.
Second, if the extraordinary opportunities that exist out there have tickled your “barter bone,” you want to make sure you do it right and give yourself every advantage possible. What’s that mean? It means sharpening up your negotiating skills on September 18, 2008, at the Radisson Hotel in Piscataway, NJ, when the world’s foremost negotiator, Herb Cohen, presents the fine art of negotiating a deal.
In an exclusive New Jersey appearance promoted by Move Ahead 1, Herb, a worldwide bestselling author, will share his strategies and unique insights for reading people and situations, and negotiating from a position of strength. Learning Herb’s skill sets will help you to deftly manage negotiating situations in all walks of life, including business, personal relationships, and of course, bartering!
Don’t even think about it; register now! Your one-time investment will bring you a lifetime of returns. And you can take that to the bank!


